Traditional Manufacturer's Representative firms in the industrial market focus on selling commodities either directly or through distributors. Manufacturers of higher value capital equipment typically hire direct sales representatives absorbing the high cost of salary and benefits until the sales representative can increase sales enough to support their fixed cost and then increase sales even more to produce a profit for the company. It is an ROI model that is difficult to justify in today's business climate and many small to medium size capital equipment manufacturer's do without a professional sales and marketing person. Often, it is the owner of the firm that performs those activities to the detriment of other more important strategic business activities.

Composite Automation,LLC provides the sales and marketing activities to companies that are in the composites market with high value solutions.  When I launched Composite Automation, LLC I carefully selected partners and associates based on their ability to deliver unique and innovative solutions to composites manufacturing applications. Finally, we all share a passion for outstanding customer service with the intent of developing longstanding relationships.
About Us
Peter Richter
Director of Sales - Canada
Over 30 years of experience in the application of mechanical, electrical and industrial automation components and systems for manufacturing. My career has brought me through the full gamut of manufacturing incuding  food, pharma, discreet, process, batch, etc. The composites industry has many of the same challenges. All manufacturing shares the same goal which is to increase throughput, reduce waste, maximize quality while keeping a sharp eye on cost. 

I have been working with composite part manufacturer's since 2004 being mindful of these goals and know that to be successful, I must help customers achieve them as well. My technical experience includes not just an understanding of the systems that Composite Automation represents but more importantly the common composites manufacturing issues prevalent in the industry.

My hobbies include adoring my grandchildren, golf, fishing, skiing, and zydeco dancing with my lovely wife.  Connect with me on LinkedIn or Facebook.
John Melilli
Peter Richter
Located in Cambridge, Ontario, Peter manages our activities in Canada and Europe.  Fluent in English, French and German, Peter feels home where ever he finds himself helping customers improve their composite manufacturing processes.  With over 30 years of experience in industrial sales and marketing in the high performance composites market.  Directed sales, product development and strategic accounts at Virtek and Gerber.  Focused on sales to manufacturing and process companies in the US and Europe engaged in consultative, solution selling of complex capital equipment. Able to understand the situation or problem, both technically and commercially, its implication which creates a need and articulate an engagement plan in which a solution could be provided. Identifying the ROI by understanding the cost of the problem is one of my skills.  Connect with me on LinkedIn!

       Edward Sepulveda
Senior VP of Engineering
Located in Southern New Jersey, Edward manages our activities in the Northeast and Mid-Atlantic States. Edward has championed Lean Composite Manufacturing Methodologies for close to two decades now. His leadership and operational experience have been mostly in advanced material science of a new generation composite structures in the Aerospace industry. He has led numerous teams to successfully develop and implement innovative manufacturing solutions with his wealth of knowledge of automation equipment, advance material structures, and new product development processes. 

Ed is a Villanova University graduate and has a Bachelor of Science degree in Mechanical Engineering with a concentration in Program Management. He's PMP certified, has PMI board of Director recognition, and a Six Sigma Lean Black Belt Professional.

Specialties: Engineering & Program Management, Lean Six Sigma, Plant Flow Simulations, Engineering Design & Analysis, Advanced Composites, Mechanical Systems & Machine Design, New Product Development & Introduction, In-line Quality Process Controls, Supply Chain and Inventory Management. Connect with me on LinkedIn!
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